Simab leads the strategic development and management of a world-class suite of products and services tailored to the needs of our customers. Qualified in project management (PRINCE2®, AgilePM™, and Lean Six Sigma), Simab combines her expertise in strategic planning and execution with a passion for delivering high-quality, market-driven solutions. She ensures the portfolio is commercially focused, differentiated, and aligned with market needs all while maintaining quality and compliance with ISO9001 accreditation requirements.
Simab is dedicated to overseeing the full lifecycle of the product portfolio, from concept and design to delivery and market adoption. She collaborates with subject matter experts, marketing, and business development teams to translate customer insights into innovative learning pathways and impactful product offerings. With a focus on virtual and face-to-face delivery, the learner experience and scalability, she continuously evolves the portfolio to stay at the forefront of industry innovation using customer-centric design and delivery methods.
With over a decade of experience in the training and qualifications industry, Simab has driven transformative advancements, including the launch of award-winning e-learning solutions, the introduction of dual delivery mode training products, and the attainment of external recognition for flagship offerings. Her role ensures that Baines Simmons’ products and services not only meet client needs but also set the standard for excellence and thought leadership in the industry, for which we are known.
